HD Italia, Hair Diamond Hair Extensions and Accessories

The Sonia di Maria Story

A story of inspiration.

A True Story of Inspiration

Sonia di Maria and Breast Cancer

Sonia Di Maria is something quite special in the world of fashion. Her rare blend of style, sophistication and sincerity make her not only a trusted name in hair products but a trend setter and a design innovator in her field.

For the past 18 years Sonia has been developing hair products and accessories that emphasize and accentuate every woman's beauty. Her high-quality hairpieces and accessories have graced such celebrities as Alicia Keyes, Danielle Spencer, Raven Simone and more. But more than anything, Sonia loves making women around the world feel beautiful.

Nothing thrills me more than when women tell me how much they love wearing their FastClip extensions every day and how special they make them feel.

"Every woman is gorgeous in her own way," says Sonia. "Our products bring that beauty out. Just as a great new outfit makes you feel special, you can change your hair each day to achieve any look you want…making you feel all the more confident and attractive. I enjoy giving women that sense of control."

Sonia developed her HairDesigns™ Fastclip™ line of extensions to be easy-to-use by everyone, creating that celebrity look in just seconds. Her one-piece extensions clip-in and clip-out quickly with a patented silicone-coated, mini-clip system that doesn't damage the hair like glue-in or metal crimp systems. Using a combination of Italian style and technology, she has created a line of products that stand out in the industry.

"My background is in fashion design," Sonia adds, "so I know what works and what doesn't. I wanted my products to be light on the head, easy to attach, natural-looking and elegant. Nothing thrills me more than when women tell me how much they love wearing their FastClip extensions every day and how special they make them feel."

As an artist and set designer for some of the top designers in Milan—including such luminaries as Versace, Valentino, Armani, Moschino, Ferregamo & Trussardi - she accessorized photo shoots for every top fashion magazine in Italy, creating dynamic backdrops and fashion elements that wowed clients. This unique background in fashion led her to develop her own line of jewelry and, ultimately, her exclusive brand of high-end, Italian hair products here in the U.S.

Today, Sonia can be seen making appearances on ShopHQ and daily talk shows, demonstrating the latest looks and ways to wear the FastClip extensions. She is also very active in raising awareness and funds for Breast Cancer Research. As a survivor, it is important to her to make all women struggling with the disease feel beautiful and loved. She provides free personal consultations to anyone losing hair due to chemotherapy treatment and 50% off hair pieces.


A Dream is Realized

Feel free to click each image to enlarge (text is in Italian)